What is SEO
SEO in modern day means approaching your customers when they need you the most. This would only happen when your prospective consumer is looking for a solution and trying to make a search on any Search Engine such as Google.com, Yahoo.com or Bing.com and our website appears as a link on the search engines which he/she is likely to click and reach to us.
On the other hand it wont be a out of box thing if we call this as a Pull based Digital Marketing Approach. The abbreviation of SEO is Search Engine Optimisation and if we try to explain the same then it means that optimising the search engines according to our products and services so that our prospective consumer reaches to us.
SEO Strategies
There are basically two types of approach that we can use. One is Keyword (Product/Service) based and other one is Location based. For example if being a Digital Marketing Agency, a company has services like Website Designing then it is most likely that it would act as a a keyword for Search Engine Optimisation. But if we use Website Designing as a keyword then it would have two impacts 1) it would take a lot of time to deliver/appear on the first page of Google.com as we would have to build a lot of quality backlinks 2) There are high chances that whomsoever is searching for Website Designing might be searching for its meaning, courses or how to do website design then in that case we are reaching out to the wrong audience.
Thus it is advisable that we frame the right SEO strategy for our business as while selecting the keywords we are targeting our audience. So if we add Website Designing "Company" then it makes a lot of sense as then we would be targeting the right audience and if your company targets a specific region or area then you may add locations to your keyword such as Website Designing Company in Delhi or Website Designing Company in India.
The above example would help you to understand that what type of strategy you should select in order to capture a better market share.
Selecting the Right SEO Strategy for your Business
Now let us examine which strategy we should use in order to get maximum returns for our business. We would take hottest example in order to make everyone understand how should you select our own strategy.
There is a company who provides data management services (converting the paper data to an electronic data). They wants to target clients who are located in Metropolitan cities where other corporate companies generally operates as in their right potential is those who are SME's or big corporates and who deals in a lot of paper data for their accounting or other purposes.
Now the next important question would be, what all keywords we should use in order to target and reach out to those corporates.
Before we start preparing our SEO strategy, we should evaluate Google Trends under our category. That would help us to understand the key markets that we can target.
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| Using Google Trends for framing SEO Strategy |
So this is how the keywords should look like (after analysing the trends in searches) :-
- Data Management company in NOIDA
- Data Management company in Gurgaon
- Data Management company in Hyderabad
- Data Management company in Chennai
- Data Management company in Hyderabad
- Data Management company in Bangalore
- Data Management company in Chinchwad
- Data Management company in India
- Electronic Data Management Company in India
- Electronic Data Management Company
These are some of the examples that you should select while preparing your SEO strategy. The reason to suggest the above keyword is that whomsoever that would be searching for these services in "Gurgaon" would probably look for companies that provide data management services in Gurgaon. So accordingly we have suggested the above keywords.
The next important factor while analysing and finalising the SEO strategy would be how many searches are made on these keywords in a Month. (please refer to the screenshot attached below)
The above screenshot shows that except data management services no other keyword has any searches. Thus we should not make any efforts in optimising these keywords, rather these keywords should be used in paid search advertising as then in that case if someone (if there) would make a search on Google related to these keywords would see our ad and we would bring that customer to our website.
I hope that by now you would have a fair idea on how to select keywords for your business. If you still have any queries or problems in doing so then please feel free to write us at info@digistreetmedia.com
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