What is Bounce Rate
I have been answering to client questions like What is bounce rate ? Is it how many people closed the website? or is it something which denotes that these many people failed to open our website. With a smile on my face I have been explaining them that a bounce rate to a website denotes a rate on which the visitors only saw our first landing page and thereafter did not browsed it further.
Or in simpler words if your website bounce rate is around 30% then it means that out of 100 visitors on your website "30" viewed only the first landing page on which they landed and after that they closed the browser.
Generally anything which is less than 30% is good enough as the viewers are looking for something particular on our website and if they are able to find it then its likely that our bounce rate of our website would be on a lower site. Having a higher bounce rate is sign of worry for the business owner as whatever traffic he/she is receiving on the website is getting wasted.
Also on the other hand higher bounce rate does not mean that your website load time is on a higher side and people are closing it even before opening the website as Bounce Rate is something related to exit page and pages per session of a website visitor. Anything which is less than 1 or equals to one in pages per session would be termed as bounce rate.
100% bounce rate would mean that all of the visitors are closing the website after going through their first interaction page.
The above screenshot from our Google Analytic Page would give you a fair idea about the variable bounce rate that we have for various websites. One website has approximately 72% bounce rate as compared to 2.36% bounce rate of another website.
Now, let us know how to achieve less than 5% Bounce Rate
The most important thing in order to reduce the bounce rate is bring ideal traffic to your website. As in target the most relevant Target Group (TG) through the most relevant medium. There wont be any use if we use mediums which gives us bounce rate of more than 90%, then it means that the people who are visiting our website are not finding it attractive and relevant to their needs.
You can always analyze the bounce rate of various mediums through Google Analytics Acquisition Report, sample of the same is shared below
The above screenshot tell us that Display and Referral mediums have the highest Bounce rate on the website which are close to 95% thus we should immediately stop wasting our money in Display Advertising and Referral Marketing.
On the other hand, "Organic Search" that is Search Engine Optimisation (SEO) has bounce rate which is close to 65% and the lowest for this website. Which also means that we should invest more on these resources as its giving us good results, pages per session and people who have landed through SEO on our website are spending more time.
Once you have setup the right TG in your marketing and advertising campaign then the next and most important step would be to check your website analytics along with Cursor Analytics these reports would tell you what are the most clicked areas of your website and what should you offer more in order to gather attraction of the customers in that area. Below is a sample of such report (sharing the screenshot of the website which has less than 3% bounce rate)
If you would see the above screen, you would understand that this landing page has the right information which our TG would be looking for also since we are not offering everything on this page then the customer/viewer is likely to click and navigate subsequent pages. Thus which collectively helped us in reducing the bounce rate.
Just imagine when 95% of your website visitors are interested in your website then what can you expect ? Increase in the number of leads, thus increase in business.
So to sum up our entire article, here are the key steps that you should follow in order to reduce the bounce rate to your website :-
I hope that this would definitely help you to lower down your bounce rate. If you need any help or assistance in doing so, please feel free to contact us at info@digistreetmedia.com
I have been answering to client questions like What is bounce rate ? Is it how many people closed the website? or is it something which denotes that these many people failed to open our website. With a smile on my face I have been explaining them that a bounce rate to a website denotes a rate on which the visitors only saw our first landing page and thereafter did not browsed it further.
Or in simpler words if your website bounce rate is around 30% then it means that out of 100 visitors on your website "30" viewed only the first landing page on which they landed and after that they closed the browser.
Generally anything which is less than 30% is good enough as the viewers are looking for something particular on our website and if they are able to find it then its likely that our bounce rate of our website would be on a lower site. Having a higher bounce rate is sign of worry for the business owner as whatever traffic he/she is receiving on the website is getting wasted.
Also on the other hand higher bounce rate does not mean that your website load time is on a higher side and people are closing it even before opening the website as Bounce Rate is something related to exit page and pages per session of a website visitor. Anything which is less than 1 or equals to one in pages per session would be termed as bounce rate.
100% bounce rate would mean that all of the visitors are closing the website after going through their first interaction page.
The above screenshot from our Google Analytic Page would give you a fair idea about the variable bounce rate that we have for various websites. One website has approximately 72% bounce rate as compared to 2.36% bounce rate of another website.
Now, let us know how to achieve less than 5% Bounce Rate
The most important thing in order to reduce the bounce rate is bring ideal traffic to your website. As in target the most relevant Target Group (TG) through the most relevant medium. There wont be any use if we use mediums which gives us bounce rate of more than 90%, then it means that the people who are visiting our website are not finding it attractive and relevant to their needs.
You can always analyze the bounce rate of various mediums through Google Analytics Acquisition Report, sample of the same is shared below
The above screenshot tell us that Display and Referral mediums have the highest Bounce rate on the website which are close to 95% thus we should immediately stop wasting our money in Display Advertising and Referral Marketing.
On the other hand, "Organic Search" that is Search Engine Optimisation (SEO) has bounce rate which is close to 65% and the lowest for this website. Which also means that we should invest more on these resources as its giving us good results, pages per session and people who have landed through SEO on our website are spending more time.
Once you have setup the right TG in your marketing and advertising campaign then the next and most important step would be to check your website analytics along with Cursor Analytics these reports would tell you what are the most clicked areas of your website and what should you offer more in order to gather attraction of the customers in that area. Below is a sample of such report (sharing the screenshot of the website which has less than 3% bounce rate)
If you would see the above screen, you would understand that this landing page has the right information which our TG would be looking for also since we are not offering everything on this page then the customer/viewer is likely to click and navigate subsequent pages. Thus which collectively helped us in reducing the bounce rate.
Just imagine when 95% of your website visitors are interested in your website then what can you expect ? Increase in the number of leads, thus increase in business.
So to sum up our entire article, here are the key steps that you should follow in order to reduce the bounce rate to your website :-
- Install Analytic Codes to your website
- Study the trends, user behaviour flow
- Target the right audience
- Change the User Interference of your website
- & Bingo!
I hope that this would definitely help you to lower down your bounce rate. If you need any help or assistance in doing so, please feel free to contact us at info@digistreetmedia.com
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