Year 2014 has been very promising in terms of new e-commerce companies getting established, companies getting huge investments from investors like Tiger Global, Soft Bank etc. Basis on the research and data collected by Comscore, we have listed down the top 10 websites based on Unique Visitors that they receive every month. So the data shows that Jabong.com is clearly the leader as they have recently invested a lot of money in Television Commercials.
The most surprising thing from the data which is shown above is "Bookmyshow.com" this is an entertainment website where people book their movie/cinema/events/shows tickets but again it has been only possible because of their TV Commercial where they invested a lot of money in making something which went viral.
Now what has emerged from the ongoing e-commerce war is that people are buying it online mainly because of the following points :-
The most surprising thing from the data which is shown above is "Bookmyshow.com" this is an entertainment website where people book their movie/cinema/events/shows tickets but again it has been only possible because of their TV Commercial where they invested a lot of money in making something which went viral.
Now what has emerged from the ongoing e-commerce war is that people are buying it online mainly because of the following points :-
- Remote Access - You are not required to visit a retail shop, all you need to do is get access to your mobile or a laptop and browse the entire collection with the search filters the online store have.
- Saves Time & Fuel - Since you do not have to travel so online shopping saves your time and fuel which you can ultimately utilize in shopping online.
- Discounts & Deals - This is main reason why people are buying it online. You get the best of the prices and deals from online stores compared to the retail brick and mortar stores. I have personally got this listened from the retail store representatives that if you would buy it online then you would not get the warranty, well ha ha they have something to say in order to make their sales happen.
- Ease - Sit back at your bed, couch or office chair and you can shop the entire day.
- Cash on Delivery - We Indians are very spectacle about using debit or credit cards so from the day cash on delivery went live, we have seen a tremendous growth of E-commerce sector.
- Easy Exchange - Imagine you bought something from a retail store and now you have to exchange it, for that again you need time and fuel to travel to that place and get it exchanged. While if you shop online then you do not have to worry about this.
Now let us observe that what all payment methods are used by online shoppers in India :-
- Direct Debit - Internet Banking is 46.4 of the total Transactions
- Visa Debit/Credit - 27.1%
- MasterCard Debit/Credit - 13.6%
- Cash - 11.2%
We have also heard that soon we would have the option of credit on delivery which means that the courier delivery guys would carry the debit/credit card swipe machines along with them which the receiver can use to make the payments. This is further expected to help the e-commerce industry and increase the viewers and transactions on the website.
Surprisingly there has been news that Snapdeal is going to install kiosk's in rural areas which would help to increase the internet penetration and user base. Not only this it would further lead to increase in number of transactions and revenue for the e-commerce companies.
Get ready people the Future is around the corners.
