Generate Business & Leads Through Digital Marketing Strategies

Digital was used to be a strategy over a couple of years ago but today Digital is the first and must strategy that any business should keep in mind during planning and forecasting their Marketing Budgets.

Let us evaluate and discuss how does this change has emerged.

In 2005 there were 1,029,717,906 internet users which was 15.8% of the total World Population. But today when we speak about present stats (for the year 2014) then the total internet users have been increased to 2,925,249,355 which is 40.4% of the total World Population. This means that nearly 41% internet has been penetrated into the market which is a huge growth in any sector and when we speak about particularly in India the numbers are 243,198,922 internet users which is 19.19% penetration of the Indian Population. Though as compared to World Stats Indian stats are less in numbers but still the numbers are so huge that it is impacting the overall business trade these days.

How many of these Users Shop Online ?

As per the data released by Comscore in the year 2012, 3 out of 5 Online Indians visit Retail sites which was 43% growth as compared to 2011. And if we discuss on the current situation then we do not have stats but have some interesting facts like cars are being sold online, in recent association with Snapdeal a leading car company of India Mahindra started to sell its cars online. Not only this Tata has also associated with Snapdeal and they are already selling houses and flats online. What else we could expect now?

Actually we should not expect anything now but should start framing our strategies for Online Market. Otherwise an entrepreneur would be blown away from the market competition and would not be able to survive in the coming time. I have met several traditional entrepreneurs who always say that we are getting businesses through our regular links then why should we need this strategy, which actually is fine if they are not looking to expand or multiply their business. But if they are looking to go international or expand their business horizon then it is very important that they should learn to use Digital Marketing as their key strategy to reach out to their potential consumers.

What should be your strategy to Generate Business Through Online ?

To start with one should have a good and attractive website which not only opens up in a desktop but also should be responsive enough to open up in mobiles, thus making the website mobile compatible. A decent looking website which is quite detailed and has a information about your products and services, written by you would make a different impression in the eyes of a website visitor. Copying and pasting stuff from your competitor's website would not make you any different and would also never help you to top the search engines if you plan to market yourself with the website that you have made.

A good website should follow a good designed marketing plan which should have a mix of strategies like Search Engine Marketing, Search Engine Optimization and a bit of Social Media Marketing to capture leads from the Online Market.

A good digital strategy would look like this :-

To detail in further 30% of your marketing budget should go in Building content and backlinks to your website which you help you to generate leads organically in the long run of the business. Followed by 40% budget to be put in Search Engine Marketing, 10% of the marketing budget should go in Emails and Newsletters and finally 20% of your budget should be deployed in engaging with your customers in Social media Platform.

Investing in search engine whether through ADS or organic search optimization would help you to generate business through a pull based digital marketing approach whereas emails, newsletters and social media investment would create a brand recall and user generated content which is very vital and important for today's business.

Though social media would not directly help you in generating business or leads but the reason I have included social media as a part of my key strategy is that it helps in generating content from users in the form of reviews, feedback, ratings and much more. Today everyone of us likes to read and go through the reviews which has been published or posted regarding a particular company/product or service before using it for our own. Thus Social media plays very important role while making a decision to buy or avail a service from a particular company.

If you would like us to make a detail plan for your business then please feel free to write our experts at info@digistreetmedia.com.